In 2009, the Canadian Partnership Against Cancer provided a three-year grant to support the development of the CAPTURE Project. Now nearing the end of this initial building phase, CAPTURE must plan for the ongoing sustainability of its operations.
In the spring of 2011, the CAPTURE Project engaged Imprint Consulting Inc. to lead a business model development process to explore options for ongoing resourcing of the initiative. This process involved information gathering, development of a situational analysis, and development of a number of business options, including financial projections. This information was presented to CAPTURE’s International Advisory Board (IAB) in May 2011.
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Conclusions
The feedback the IAB, in addition to the overall learning from the process, resulted in the following conclusions:
- CAPTURE’s unique value is the focus on tacit knowledge within public health programs, which is not presently available anywhere else. The priority for the remainder of the initial mandate should be to focus efforts on locating and facilitating the sharing of tacit learning by building on features that CAPTURE has created (e.g. the repository).
- CAPTURE should not position itself as a self-sustaining enterprise based on revenue from the sale of consulting services and premium feature access.
- CAPTURE is ideally situated within an institutional partner such as a major university.
- CAPTURE will require external funding on an ongoing basis as it is primarily oriented towards providing a public service for free or below cost.
- CAPTURE should continue to pursue additional partnerships that can support the sustainability of the initiative
